Zainab Mohammed

  Zainab Mohammed, CEO – Property Management & Marketing , wasl properties – Dubai,UAE    She was placed at number 10 on the Fifth Annual List of the Top 100 Most Powerful Arab Women, the influential 2015 ranking published by the region’s leading business title, Arabian Business.   With a career spanning more than 13 years in the real estate sector, Zainab Mohammed has become recognized within the industry as a driving force behind Dubai’s growing property sector and a hugely Influential figure who consistently creates growth and profit opportunities across all of her portfolios.     As CEO - Property Management & Marketing at wasl properties a subsidiary of wasl Asset Management Group, a semi-government entity and one of the largest property development and asset management companies in the UAE, Ms. Mohammed leads more than 150 employees in more than 10 major divisions, including Revenue Control, Strategic and Business Planning & Development, Customer Service, Legal & Collection, Tenant Management & Support, Strategic Marketing, Operations, Sales & Marketing and Marketing & Corporate Communications.       • Property Management   • Asset Management Services & Solutions   • Revenue Control   • Strategic and Business Planning & Development   • Customer Service Centres   • Call Centre   • Legal & Collection   • Tenant Management & Support   • Business Management & Strategy   • Operations - Sales & Leasing   • Marketing & Communications   • Owners Association Management   • Performance Management        She is also responsible for overseeing the operations of the wasl Call Centre and the  wasl Owners’ Association Management.   Her responsibilities extend to strategic planning, business development, and capital raising and structuring and identifying new growth opportunities for wasl properties.     Ms. Mohammed’s extensive experience over the years has seen her managing projects, properties, human resources, operations and finance and budgeting, which has provided her with a wealth of expertise in the setting up and management of new departments and the stabilizing and consolidation of operations.     During her tenure at Dubai Real Estate Corporation, Ms. Mohammed was an active member of the Corporation’s core committees, including the Executive Higher Committee, the Human Resource Management Committee, the Business Management Committee, the Risk Committee and the wasl Asset Management Committee.     She is also Chairwoman of the wasl CSR committee.     Ms. Mohammed’s leadership and ability to successfully drive positive change within her organization has enhanced  the company’s core competencies and optimized its service through quality management, Customer service and business excellence.     Her customer-centric business philosophy has helped her team maintain wasl properties’ customer retention rate at more than 99 per cent, which has contributed to driving growth and profit in the property portfolios she manages.     Such has been the impact of Ms. Mohammed’s governance and strategic direction at wasl that she has received a number of honors in recognition of her outstanding contributions.     She was placed at number 10 on the Fifth Annual List of the Top 100 Most Powerful Arab Women, the influential 2015 ranking published by the region’s leading business title, Arabian Business.     She was also the recipient of the Emirates Women Award 2014, the highly regarded accolade being bestowed by Dubai Quality Group in the Professional Category under the criterion of Leadership.     Ms. Mohammed’s hands-on management approach, clear vision and exacting values continue to play a key role in ongoing business expansion efforts and modernization at wasl.     She is an opinion leader on property development, customer care and internal relations and is active in championing improvement by combining leadership and excellent communication skills to drive her team forward.     Her commitment to business is underscored by her aim to have a positive impact on the communities within wasl developments and across the wider Dubai society.     Ms. Mohammed is also a Member of the Board of Directors of Emaar Industries and Investments (Pvt) JSC.            

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